The good life - TheSilverTelegram.com

The week before last, I launched my new business, TheSilverTelegram.com a public relations consultancy, focused on brand building and good PR. This is a huge change in my life, along with helping to build another business as well (to be announced later).

It's so much hard work, but also completely rewarding. It's funny that being on your own work schedule can be so much more physically demanding, but the mentality is so different when you're working for yourself. It is definitely only for certain types of people. For so long I have wondered why my focus and interest wasn't quite right at agencies I've been at, now I know.

With my persistent ADD, running my own business feeds all aspects of my mental hunger. Now I just need to stay organized, which isn't very hard for me anyway. I am so excited to pursue my business and hopefully maintain successful relationships in the coming years. This way I can continue to travel regularly, enjoy life at home, cook more and be in better physical shape among other things.

I have also considered getting a small loft in Downtown LA, which would be nice. That may be coming soon, depending on the next few weeks. Anyway...I am officially an entrepreneur and hope to continue expanding my portfolio to the other two businesses (now three) that I hope to pursue throughout my life.

even Creativity is subject to change!

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Today, Fast Company posted its:

“The Most Creative People In Business: Top 25” Slideshow | Fast Company

What does it mean to be creative? I think I'm creative, however, I noticed that I'm not quite on the list...so maybe I'm not creative enough. Everyone on the list is a successful entrepreneur or the lead in a business unit of a large company, as it should be. So, hmmm... how do I get on the list? There are many things I'd like to accomplish in my lifetime and I think this list could just be one of them. I did not see one Indian female or a PR professional on this list of a pretty diverse range of people.

That kind of bothered me. Isn't PR as a profession supposed to be creative? Why do the writers or marketing people get all the props? Public relations has grown to be a delicate combination of writing, marketing and creativity...Oh and a lot of calling on the phones, but that's just tactics. I think the problem has become that many have come to recognize PR professionals as annoying, ineffective cold-callers. To be honest, I think that many of them have become just that. Many PR plans lack strategy and the ability to change at a moments notice. Instead of thinking on their feet and changing with the wind, they are caught up in corporate documents and contracts. If more PR people acted on passion and end-results, I think the creativity is more likely to emerge and maybe then PR folks would get recognized as creative professionals. Strategy can be creative.

In the past few months, I have spoken to entrepreneurs, individuals and companies that have all had bad experiences with their PR agencies. Their main complaint? Lack of results, too much red tape and rejection of ideas from the client. It seems that large agencies in creative industries have become complacent and lack the creative edge that many growing businesses for branding and awareness. I've always believed in working with a client rather than forcing ideas down their throat just because 'we said so'.

Therefore, henceforth, wherewithall, there to....all that crap; creative bloaks are doing business themselves to break free from the bondage of bad management and dull lives. I guess I can't really argue with them. To be creative in a creative industry, you really have to let go of all of those corproate processes and feel the flow. Thus it begins, my journey to a top 100 list. Mind you, this may take several years but I'm just putting it out there so everyone knows where I'm heading ;). Take a brief look at the thumbnails on the list if you can't read all of them, it's pretty interesting and gives you a brief moment of hope that anything is possible.

Try, try again!

So this probably the fourth attempt to write my first person blog. The first time it was about my life in SF, second it was about the bet I had with some colleagues to lose weight, the third time was a resolution to blog more in 09'. Fortunately, I have one success under my belt; I am now a regular contributor to the TennisMetro blog, blogging about one of my passions in life, Tennis. Ahh Tennis! I won't go on about that here though.

This is my attempt again to produce a journal-like blog of my crazy endeavors of life. After all, we learn from personal experiences and from others, right? I actually have the habit of learning from my own mistakes, however, that does not mean that I won't go on to eventually just take a shortcut and learn from someone else's.

Well a bit of background then: I'm a public relations professional, which I am very passionate about. I love being outdoors and traveling all over the world. I'm doing my best to eat healthy and ....big surprise...slim down and be more fit! I have been loving my turntable and playing my favorite records lately, I feel bad when I neglect the little guy. I have been very athletic this past month and am determined to get in tennis shape so that I can partake in a couple of tennis tourney's this year. In my short life so far, I've been luck enough to experience more fantastic things than unfortunate things and I accredit a lot of that to my ridiculously optimistic nature. I have crazy Indian parents, which also means I am first generation born in the United States and I have a very 'interesting' older brother, whom I affectionately call Brotha Numsei (a reference from the movie,'The Golden Child').

What will I blog about? Well probably not tennis, since I got that taken care of, but...everything else! I guess I'll be writing about life's little lessons and how to handle interpersonal relationships, questions I have about the planet and our world, as well as the things I find completely irritating and/or confusing. So let this journey begin and thanks for coming along.