Busy, busy, busy...

As you can see, I've always been somewhat of a busy bee...

It's more true now than ever. Alongside the launch of my new website and business, I've been doing a lot of re-organizing. I've been spending way too much time with Cupcake's and Cashmere's Home Improvement blogs. I have cleaned up the junk in our place and reorganized my office space, to be a more conducive work environment.

Along side reorganizing, I've been doing a lot of traveling for new business (and of course, recreation) and lining up networking events to go to. I almost forgot the most important thing...maintaining my new diet and workout regimen, which actually can be accomplished with my 'new' life.

In fact I have been so busy, I let this blog slip by for way too many days. I've lost myself in running and work. I guess that just happens when making new life changes, but I was caught off guard about how much work and time it eats up. The best thing of all is that...it's all for me. The changes I wanted to make in my career and life are slowly becoming reality and its all very tiring, but so exciting at the same time.

I can't wait to see what happens next. I gotta start working on that book of mine.

The good life - TheSilverTelegram.com

The week before last, I launched my new business, TheSilverTelegram.com a public relations consultancy, focused on brand building and good PR. This is a huge change in my life, along with helping to build another business as well (to be announced later).

It's so much hard work, but also completely rewarding. It's funny that being on your own work schedule can be so much more physically demanding, but the mentality is so different when you're working for yourself. It is definitely only for certain types of people. For so long I have wondered why my focus and interest wasn't quite right at agencies I've been at, now I know.

With my persistent ADD, running my own business feeds all aspects of my mental hunger. Now I just need to stay organized, which isn't very hard for me anyway. I am so excited to pursue my business and hopefully maintain successful relationships in the coming years. This way I can continue to travel regularly, enjoy life at home, cook more and be in better physical shape among other things.

I have also considered getting a small loft in Downtown LA, which would be nice. That may be coming soon, depending on the next few weeks. Anyway...I am officially an entrepreneur and hope to continue expanding my portfolio to the other two businesses (now three) that I hope to pursue throughout my life.

5-hour energy

I feel like one of those people on the 5-hour energy commercial before they take 5-hour energy. However, I feel like that regularly lately. So much work to be done and so little time. I wish I didn't have so many hobbies and ambitions. Damn me for being so productive :).

I don't think that drinking these will get me through. It is tiring to keep up with myself and I don't feel like I'm finding enough time in the day to accomplish all that I want to. I'll have to figure something out soon!

even Creativity is subject to change!

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Today, Fast Company posted its:

“The Most Creative People In Business: Top 25” Slideshow | Fast Company

What does it mean to be creative? I think I'm creative, however, I noticed that I'm not quite on the list...so maybe I'm not creative enough. Everyone on the list is a successful entrepreneur or the lead in a business unit of a large company, as it should be. So, hmmm... how do I get on the list? There are many things I'd like to accomplish in my lifetime and I think this list could just be one of them. I did not see one Indian female or a PR professional on this list of a pretty diverse range of people.

That kind of bothered me. Isn't PR as a profession supposed to be creative? Why do the writers or marketing people get all the props? Public relations has grown to be a delicate combination of writing, marketing and creativity...Oh and a lot of calling on the phones, but that's just tactics. I think the problem has become that many have come to recognize PR professionals as annoying, ineffective cold-callers. To be honest, I think that many of them have become just that. Many PR plans lack strategy and the ability to change at a moments notice. Instead of thinking on their feet and changing with the wind, they are caught up in corporate documents and contracts. If more PR people acted on passion and end-results, I think the creativity is more likely to emerge and maybe then PR folks would get recognized as creative professionals. Strategy can be creative.

In the past few months, I have spoken to entrepreneurs, individuals and companies that have all had bad experiences with their PR agencies. Their main complaint? Lack of results, too much red tape and rejection of ideas from the client. It seems that large agencies in creative industries have become complacent and lack the creative edge that many growing businesses for branding and awareness. I've always believed in working with a client rather than forcing ideas down their throat just because 'we said so'.

Therefore, henceforth, wherewithall, there to....all that crap; creative bloaks are doing business themselves to break free from the bondage of bad management and dull lives. I guess I can't really argue with them. To be creative in a creative industry, you really have to let go of all of those corproate processes and feel the flow. Thus it begins, my journey to a top 100 list. Mind you, this may take several years but I'm just putting it out there so everyone knows where I'm heading ;). Take a brief look at the thumbnails on the list if you can't read all of them, it's pretty interesting and gives you a brief moment of hope that anything is possible.